AdVerbatims
A website that compiles submissions by people in the industry, on the stupid things said every day.
Some examples:
#002- “Well, actually, we have to say this but without saying it.”
(Agency, Account Executive, briefing)
#011- “Can you do this ad? It’s urgent, I need it in 15 minutes. It’s just an adaptation.” - “OK, what are the measures?” - “Well, you know the full page ad? Make it 25 x 4 centimeters. Thank you!”
(Agency, Account Executive)
#016- “The penetration of tampons is approximately 30%.”
(Agency, extracted from a brief)
#017- “Look for another, simpler headline. They don’t want too much creativity.”
(Agency, Account Executive)
#025- “Problem: The bank is losing many of its retired clients. The main reason for this is their death. Objective: get those clients back.”
(Agency, extracted from a brief)
#028- “When do you want to see the ideas?” - “You didn’t get it! I didn’t ask for ideas, I asked for concepts! C-o-n-c-e-p-t-s!!”
(Client, Marketing Manager)
#036- “Why should I pay you for this ads if I already paid for the outdoor? The creative is the same.”
(Client, Product Manager)
#041- “I am the client and if I say you have to come here and masturbate me, you have to do it.”
(Client, Marketing Manager, talking to a female Account Executive)
#053- “I just thought an idea I saw in New York.”
(Agency, Executive Creative Director)
#063- “I call you because I’m watching the ads with the client and I’ve just realized I don’t understand them either.”
(Agency, Account Executive, calling in the middle of a presentation)
#075- “I don’t get this estimate. You wrote 4-color printing and I want more colors. With only 4 we’ll get nowhere.”
(Client, Manager)
#093- “It’s a minor modification. We’re just changing the content and layout of the whole website.”
(Client, Marketing Manager)
#103- “How can you solve a major mess in 3 days? With promises, not with facts.”
(Agency, Account Director)
#128- “Make it wild but conservative!”
(Agency, Account Executive, to Art Director)
#130- “POS? What the fuck is that, another word you made up?”
(Agency, Account Executive)
#132- “I don’t understand the second paragraph of the changes the client asked for. What does he mean?” - “I don’t know. I didn’t read it.”
(Agency, Copywriter asking an Account Executive)
Some examples:
#002- “Well, actually, we have to say this but without saying it.”
(Agency, Account Executive, briefing)
#011- “Can you do this ad? It’s urgent, I need it in 15 minutes. It’s just an adaptation.” - “OK, what are the measures?” - “Well, you know the full page ad? Make it 25 x 4 centimeters. Thank you!”
(Agency, Account Executive)
#016- “The penetration of tampons is approximately 30%.”
(Agency, extracted from a brief)
#017- “Look for another, simpler headline. They don’t want too much creativity.”
(Agency, Account Executive)
#025- “Problem: The bank is losing many of its retired clients. The main reason for this is their death. Objective: get those clients back.”
(Agency, extracted from a brief)
#028- “When do you want to see the ideas?” - “You didn’t get it! I didn’t ask for ideas, I asked for concepts! C-o-n-c-e-p-t-s!!”
(Client, Marketing Manager)
#036- “Why should I pay you for this ads if I already paid for the outdoor? The creative is the same.”
(Client, Product Manager)
#041- “I am the client and if I say you have to come here and masturbate me, you have to do it.”
(Client, Marketing Manager, talking to a female Account Executive)
#053- “I just thought an idea I saw in New York.”
(Agency, Executive Creative Director)
#063- “I call you because I’m watching the ads with the client and I’ve just realized I don’t understand them either.”
(Agency, Account Executive, calling in the middle of a presentation)
#075- “I don’t get this estimate. You wrote 4-color printing and I want more colors. With only 4 we’ll get nowhere.”
(Client, Manager)
#093- “It’s a minor modification. We’re just changing the content and layout of the whole website.”
(Client, Marketing Manager)
#103- “How can you solve a major mess in 3 days? With promises, not with facts.”
(Agency, Account Director)
#128- “Make it wild but conservative!”
(Agency, Account Executive, to Art Director)
#130- “POS? What the fuck is that, another word you made up?”
(Agency, Account Executive)
#132- “I don’t understand the second paragraph of the changes the client asked for. What does he mean?” - “I don’t know. I didn’t read it.”
(Agency, Copywriter asking an Account Executive)
