Joseph

In an industry where your worth to the agency, as well as your hiring and firing potential, rests solely upon your book, the mere thought of including pieces that are not entirely (or at least the majority) yours is abhorrent to me. But it appears some people don’t have that problem.

Creatives are hired for their conceptualising capabilities. If you just did the artwork or the copy for an ad without actually being part of the conceptualising process, then sure, throw it in your book but with the explicit disclaimer that you’re to be judged solely upon your art/copy, and nothing else. To keep quiet is lying by omission, since any rational thinking person would assume that, by virtue of the fact that it’s in your book, you had a big hand in the idea.

I don’t care what your credentials are. I don’t care if you’re a nice person or not. I don’t even care if you help old ladies cross the street or kiss stray puppies.

I question your integrity, honesty and general intellect. To me, either you’re just plain incapable of being aware, let alone remorseful of your wrongdoing, or you’re just clueless. I hope it’s the latter, because the former gives me the impression that you would sell your own grandmother for an award-winning ad. Not even a campaign, mind you. Just a single print ad.


There.

Oh, and I think you’re a dick.